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| Listing of lectures, conferences, courses, training workshops and articles published. |
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| Revitalize Retail business through Innovation. |
| INNOVA COMERÇ 2010 -Generalitat de Catalunya. |
| June 2010 - March 2010 |
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| Retail Innovation or how to excite again consumers. |
| April 2010 |
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| Interview in Trade Sport |
| March 2010 |
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| Retail and Distribution Mediterranean Forum. Fira Alimentària. |
| Cambra de Comerç. |
| Barcelona. March 2010 |
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| Magda Espuga Speech:”Retraining the Shopping Experience in Optics”. |
| “Ciencia Y Negocio” Contactology Forum. |
| Madrid, October 2009 and Barcelona, November 2009. |
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| Kiss Retail article on Sponsorship. Service Companies 2009 |
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| Understanding and seducing clients: Key factor in current trade |
| Escodi |
| Tarragona, October 2009 |
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| 12th Latin American Retail Forum. Neoconsumer Research. |
| Ebeltoft |
| Sao Paulo, September 2009 |
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| Adjustement in four steps |
| Cambra de Comerç |
| Igualada, June 2009 |
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| Last trends in Retail in an uncertain world |
| Comertia |
| Barcelona, April 2009 |
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| Buying Groups |
| Anceco |
| Barberà, April 2009 |
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| Competitive strategies: The best strategy is to go for action |
| Magazine Comerç, Generalitat de Catalunya. |
| Barcelona, December 2008 |
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| Crisis: To renew or to disappear |
| Barcelona Camber of Commerce |
| Barcelona, November 2008 |
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| The power of the shop |
| Training session for store staff, Óptica Roma |
| Madrid, October 2008 |
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| Retail Trends |
| Chilventa |
| Dusseldorf, October 2008 |
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| In store advices |
| El Periódico de Catalunya |
| September 2008 |
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| Strategic planning: to be or not to be in retail, present & future |
| Coauthor of the book, COMERTIA |
| Barcelona, September 2008 |
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| How to improve in store purchasing experience more effectively |
| Magazine Código 84. AECOC |
| July 2008 |
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| The power of the shop |
| PDC Ciba Vision for more than 400 participants during 2008 |
| Marrch 2008 |
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| Retail trends and innovations |
| Nutrexpa |
| Barcelona, July 2008 |
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| Retail sector, challenges and opportunities |
| Microsoft Partners. Interban Network |
| Madrid, Barcelona, Valencia. 2008 |
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| The point of sale: key success factors |
| Oviedo Chamber of Commerce |
| Oviedo, April 2008 |
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| Store design and planning |
| Master in International Retail, ESCI. |
| Barcelona, courses 2007-2008-2009 |
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| Visual Merchandising |
| Master in International Retail, ESCI. |
| Barcelona, course 2007-2008-2009 |
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| Design in commercial environments. Good practices manual |
| Co-authoress of book. ExpoRetail 2007, BCD Barcelona Centre de Disseny. |
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| Branding & Retail. Successful Commercial formulae |
| Catalonian Fashion Cluster, CIDEM |
| Barcelona, October 2007 |
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| Advanced point of sale management |
| Keys to optimize retail management. Training session organized by Interbannetwork. |
| Madrid, October 2007 |
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| Branding in Retail |
| Co-authoress of book, COMERTIA |
| Barcelona, July 2007 |
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| Spanish market of food & drinks with Health claims |
| ORAFTI Internacional Marketing Meeting. |
| Barcelona, May 2007 |
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| How to become the best perceived & strategic supplier? |
| ORAFTI European Marketing Academy. |
| Bruselas, April 2007 |
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| Course “Applied Retail Marketing” |
| BAU School of Higher Design |
| Barcelona, March 2007 |
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| Retail Tours for multi-sector businessmen and CEOs |
Retail Tour Tokyo, Junio 2010
Retail Tour Barcelona, Junio 2010
New York, June 2009
London, October 2009
Paris, October 2004, 2007
Berlin, June 2007 |
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| Marketing in buying groups |
| Graduate Course in Strategic Management in buying groups, GENERALITAT DE CATALUNYA - ANCECO – UPC. |
| Barcelona, 2005, 2006, 2007, 2008, 2009 editions |
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| Retail Strategies. Real Experiences |
| Barcelona Chamber of Commerce. |
| Barcelona, ATC 2004-05, 2005-06, 2006-07, 2007-08, 2008-09.courses |
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| Buying groups as an opportunity to improve business competitiveness |
| Navarra Business Federation |
| Pamplona, December 2006 |
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| Cross Sales: How to improve service and sales |
| Contact lenses forum. |
| Madrid, November 2006 |
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| Training Workshop: Marketing in small businesses |
| Contact lenses and Business Forum |
| Madrid, November 2006 |
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| How to manage the 21st century customer? |
| Article published in the business management section of VINCLES magazine. |
| Barcelona, July 2006 |
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| Retail Stores. Customer Perception and Seduction |
| Corbera City Council. |
| Corbera de Llobregat, May 2007 |
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| Retail stores. Customer Perception of and Seduction |
| Terrassa Chamber of Commerce. |
| Terrassa, May 2006 |
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| The Channel Brand in buying groups |
| ECOCEUTICS General Assembly |
| Barcelona, May 2006 |
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| Buying groups, a chance to improve competitiveness among small businesses |
| Navarra Chamber of Commerce |
| Pamplona, December 2005 |
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| Visual Merchandising: How to sell more and better? |
| Contact lenses Business Forum |
| Madrid, November 2005 |
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| Training Workshop: Cross Sales |
| Contact lenses Business Forum |
| Madrid, November 2005 |
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| How to position the business in the market and increase one’s customers loyalty? |
| Barcelona Chamber of Commerce. |
| Barcelona, October 2005 |
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| Managing the challenges of Cooperation in Buying groups |
| Sessions for advanced management strategies for top executives in ANCECO. |
| Madrid, July 2005 |
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| Commercial Viewpoint. Retail concepts and strategies |
| ESCODI |
| Terrassa, June 2005 |
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| Business and design course of interior design Master |
| Istituto Europeo di Design, IED. |
| Barcelona, 2003-2004, 2004-2005 courses |
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| The Brand’s Virtuous Circle in Retail |
| International Franchising Showroom |
| Valencia, October 2004 |
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| Innovation in retail: Image or Product? |
| CECOT |
| Terrassa, September 2004 |
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| The Brand’s Virtuous Cycle in Retail |
| V Congress of ANCECO, National Association of Buying Groups |
| Barcelona, September 2004 |
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| Category Management |
| COMERTIA Marketing Exchange |
| Barcelona, June 2004 |
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| Visual Merchandising |
| COMERTIA Marketing Exchange |
| Barcelona, March 2004 |
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| Branding |
| COMERTIA General Managers Exchange |
| Barcelona, July 2003 |
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