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Beauty Counter: activism in the Beauty & Cosmetics sector.

Beauty Counter: activism in the Beauty & Cosmetics sector. 27-04-2021
Differentiation is based on "radical transparency" as a disruption: everything revolves around the communication of this transparency: from information on the cost of the product, to where it has been manufactured and by whom.

More and more brands and retailers are committed to improving the world, and this is growing their businesses.
Today we highlight BEAUTY COUNTER for its activism to achieve greater transparency and safety in the American cosmetics industry. Its founder, Gregg Renfrew, along with many of its more than 50,000 saleswomen, campaign to legislate the prohibition of questionable ingredients; some because they are harmful to our skin and others because their extraction endangers workers and depletes natural resources.

A cosmetic company created in 2011, which already has a turnover of 270 M$ and whose differential success is its commitment to a better cosmetic industry and the consistency in all its actions.
Discover the case of BEAUTY COUNTER and more inspiring business examples by downloading our Sustainable Brands & Retail report prepared by KISS Retail: