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Its transformation to omnichannel retailer: "Less is more".

Innovation: a win-win solution for companies

Very wide assortment, thematic and (somewhat) provocative design.

Channel strategy: broad assortment selected to reinforce brand positioning

Channel strategy: from traditional service centers to a 100% digital platform

Strategic use of technology for short and long term improvement.

Interactive space with a strong "local" connection for a wider audience.

The integration of the Inditex channel implies changes in its stores towards larger formats, with more and better services.

Innovation: omnichannel concept combining convenience and aspirational lifestyle

Innovation: production workshop in the store

Channel strategy: migration from store to e-commerce

We review the innovations that make this concept the best low-priced fashion store we've ever seen.

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