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We Deliver
Differential value
Global Team

Excellence in retail strategy consulting that generates value

KISS RETAIL, consulting firm specialized in challenging, transforming and improving retail.

We are reliable experts who come from the world of retail, having successfully created and transformed commercial concepts. Since 2004 we have been putting at your disposal our knowledge and passion to help you improve.

We combine an external global perspective with extensive experience in retail and collaborate with our clients' teams to design customized solutions.

We start with the analysis of various data sources and formats, which we combine with our specialization in consumer and retail, to provide innovative solutions that improve the commercial attractiveness and profitability of companies.

We are committed to the success and results of our clients, to making their value proposition more relevant and their company more sustainable.

Simple and intelligent solutions for a complex and constantly evolving environment
We bring inspiring ideas to simplify consumers’ lives and ingenious solutions to gain efficiency in business - all to make client companies more relevant and profitable.

Successful business strategies.

KISS Retail contributes to the creation of innovative stores, new retail concepts, as well as winning and sustainable competitive strategies, accompanying our clients in the processes of inspiration, market trend detection, strategic planning and brand repositioning to develop their full potential; obsessed with achieving a differential experience that will seduce current and future consumers.

Optimization of Commercial Concepts.

We help retail companies to improve their results, through better customer and offer management, through actions in the areas of assortment management and visual merchandising, customer service and marketing staff, as well as through the optimization of operations.

differential values
Customer centric & Results oriented:

Retail experts

Customers & Retail expert consultants with multi-sectorial experience


Tailor-made projects, pragmatic solutions and tangible results


Monitoring of retail innovations and consumer trends worldwide

Global team

International specialized Consultants & Partners


Differential perspective and full involvement in each project

Positive impact

More relevant brands, more efficient and sustainable businesses

Retail experts

Customers & Retail expert consultants with multi-sectorial experience

Consultants and partners specialized in Retail.

We provide extensive experience in Retail, a continuous monitoring of new consumer trends, as well as best practices and innovations at a global level together with deep business and multi-sector analysis, which allow us to propose innovative solutions that transform Brands and businesses.

+ 100 clients

+ 300 projects

+ 12 sectors


Tailor-made projects, pragmatic solutions and tangible results
Clients prefer us for the value we provide, for being a "Boutique Consultant" with direct treatment and full involvement of partners and senior consultants, who facilitate very efficient projects. We have worked in retail and know the complexity of operations. We propose strategic, innovative and personalized solutions, focused on the final client and based on scientific evidence resulting from multiple data analysis, and adapted to each client profile, always looking for the best results, effectiveness and efficiency.


Monitoring of retail innovations and consumer trends worldwide
We have been monitoring consumer trends and the latest innovations in retailing worldwide for over 15 years in order to inspire our clients and help them evolve their businesses. We organize tailor-made Retail Tours for our clients in multiple cities around the world, where we are supported by local experts with in-depth knowledge of each market.

Global team

International specialized Consultants & Partners
As part of the Ebeltoft Group, a global alliance of consulting firms specializing in Brands & Retail, we have partners in the most relevant international markets, and experts in many sectors with whom we collaborate according to the needs of each project, providing flexibility and efficiency, as well as more specific knowledge in each project.


Differential perspective and full involvement in each project

Working in multiple sectors and markets, we bring experience and fresh external insight that helps our clients, providing inspiration and differential perspectives to find new opportunities and innovative solutions to specific and/or complex business challenges. 

We get involved in each project and advise on customized solutions to each company profile, always looking for the best result for our clients, as well as efficiency with the available resources.

Positive impact

More relevant brands, more efficient and sustainable businesses
We help build more relevant Brands, seeking the positive impact of companies, creating value for all stakeholders (customers, employees, shareholders, suppliers, and community), because a business concept can only be competitive if it is relevant, efficient and sustainable. We are committed to collaborating and accompanying our clients in the transformation towards business models with a positive impact on Society and the Planet. More profitable and more people & planet friendly brands and retail businesses.

Global and Specialist Team

Our team of consultants is made up of experienced professionals who provide practical and innovative solutions with proven results.

We share knowledge and learning with consultancies worldwide as well as with a wide range of client companies and specialized partners.         

We detect consumer trends and retail innovations early on, both locally and globally, to capitalize on them quickly.

We are unique in combining knowledge with commercial experience, a multidisciplinary team of brand and retail specialists, to offer an efficient service of exceptional advice to our clients.

Magda Espuga, founder of KISS Retail

Magda Espuga is a passionate Retail expert with more than 25 years of experience in FMCG and Retail sectors, both in strategic and operational positions in the Spanish market as well as internationally.

Prior to founding KISS Retail Management Consulting in 2004, Magda has been Marketing Director of Pepsico, Pizza Hut International and General Optica. She is currently a Board Member of: Perfumeries Júlia, Ebeltoft Group, and Grupo Alto.

Magda and her team have developed brand strategies and new concepts for a over 100 clients, as well as successfully implemented business transformations and optimization in several sectors. Still, she and her team continue to learn and evolve to help their clients improve their businesses.

Magda has a B.A. in Business Administration and an MBA from ESADE Business School, a PDD from IESE, and holds a Master in International Management from THUNDERBIRD (USA).

KISS Retail Specialist Consultants

For each project we create the ideal team of consultants and specialists, to help our clients very effectively


Specialist in business and franchise models development,  process optimization, retail management, as well as multi-channel expansion and category management.

With more than 20 years of experience, it stands out for its analytical capacity and innovative proposals for solutions that improve businesses efficiency and, above all, offer the best customer brand experience.

Prior to joining KISS Retail, Oscar worked in different international markets and retail positions, such as at Vodafone or Corporación Dermoestética.

B.A in Economics & Business Administration from Zaragoza University


Specialist in digital, business and leadership, payment methods and Marketplaces, she has been in digital world for 18 years improving performance and online business.

With more than 25 years of experience, her attitude is to step outside the comfort zone to improve.

Before joining KISS Retail, Mercedes has worked 8 years in Amazon Retail, launching the payment method "amazon pay" in Iberia and managing Marketplace (fashion), in Startup BuyVIP and in Carrefour.

B.S. in Biochemistry and Molecular Biology from Madrid Universidad Autónom, and holds the postgraduate degrees: PDD at IESE, PD Digital Transformation at ISDI.

International Network

KISS Retail is the partner for Spain of Ebeltoft Group, a global network of companies specialized in Branding and Retail that work closely with their clients around the world to transform their business and develop innovative and strategic solutions to help meet the complex challenges of today and explore the opportunities of tomorrow.

At Ebeltoft Group we have experts around the world with in-depth knowledge of different sectors and respective local markets, allowing us to create interdisciplinary work teams with specialist consultants with solid experience in managing and developing international projects.

Ebeltoft Group, Global Brand & Retail Experts:

+ 25 years of experience | Presence in 24 countries | + 600 Consultants
33/50 serving 33 of the top 50 retailers worldwide