DIGITAL MARKETPLACES: A GLOBAL STUDY OF YOUR NEXT GROWTH CHANNEL

DIGITAL MARKETPLACES: A GLOBAL STUDY OF YOUR NEXT GROWTH CHANNEL

Release of our latest global publication, “Digital Marketplaces: A global study of your next growth channel”. This market study, conducted in collaboration with the Ebeltoft Group, an alliance of global brand and retail experts, captures the current state of marketplaces and provides insights into how companies can leverage this channel to achieve unprecedented growth. We have evaluated some 40 marketplaces, including global leaders and niche players, in 11 countries including the United States, France, Spain and Romania.

In our new report you can explore:     

• Global assessment of how marketplaces promote seller brand control and provide opportunities for sellers to protect and grow their brand.
• Key insights into the state of data and information sharing with sellers through marketplace programs and tools.
• Examination of how hybrid marketplaces add value to seller positioning and the potential to disrupt traditional marketplaces.
• Case studies of differentiated marketplace leaders, such as Walmart (US and Mexico), Maisons Du Monde (France), eMag (Romania), Miravia (Spain), etc.

With a projected gross merchandise value of $3.8 trillion by 2024, digital marketplaces are garnering increased investment and attention from both traditional retailers and manufacturing brands.

This report examines the redefining role of marketplaces for brands and retailers.   

• Traditional retailers: Is it right for your brand/retailer to evolve to a marketplace business model, and what are the key factors for success?
• Brand manufacturers: Which marketplaces are right for your brand and your growth ambitions? Which marketplaces offer added value to your third-party sellers in the form of software and technology tools?

Contact our team today by emailing info@kissretail.com  to discuss how these findings can help your business.

Download the new DIGITAL MARKETPLACES report