Nix&Nix - non-alcoholic liquor store

Nix & Nix is an alcohol-free liquor store which was founded in 2019. The assortment includes alcoholfree wine, beer, spirits and elixirs. The alcohol-free market is growing in the Netherlands. In 2021, the Dutch population bought around 800 thousand liters of alcohol-free alternatives. Nix & Nix want to hop on the trend and become the go-to location for these products.

The retailer focuses on people who are obligated (due to medicine use or pregnancy) to avoid drinking and on people who aspire to live healthier. The liquor store has three physical locations and a webshop. Their positioning and comunication celebrate 'joy de vivre' and social events, making their products atractive and aspirational.

Besides the B2C market, the start-up also focuses on the B2B market by organizing tastings for restaurants and contributing to office Christmas gifts.

Our expert opinion

The Nix & Nix store focuses on the new customer trend of drinking less alcohol. The market for alcohol-free products is increasing, therefore the retailer has big growth potential. The chain helps customers to make better choices without it being a big hassle, offering convenient off and online access to buy the products.

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