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Global Consumer Report (2020)

Global Consumer Report  (2020) 01-02-2020
It is critical for both retailers and brands to understand the macro trends that drive consumer behavior. The Global Consumer Report 2020 uncovers differences in attitudes and consumption habits between the different generations in 16 countries.

Ebeltoft Group wants to change the future of retail, by working closely with the clients for a better understand of business models, disruptors, digital transformations, technologies and consumer demand to predict trends and changes for the future. Ebeltoft Group creates the vision, the inspiration, and the concepts while our local members help retailers put them into action and transform companies.

The 2020 Global Consumer Report by the Ebeltoft Group surveyed 13,500 consumers aged 18+ in February 2020.
A representative sample per country was taken and the results were weighted by age and gender.

The countries are: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, Italy, Netherlands, Poland, Portugal, Romania, Spain, UK and US.

Our retail experts from around the world join forces to share insights from their local markets that inspire ideas to innovate and future-proof businesses. This year’s trends are: Omni Integration, Extreme Convenience, Extreme Experienceand Sustainable Practices.

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