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New channel strategies for brands and retailers

New channel strategies for brands and retailers 31-03-2022

What is the best channel strategy for your company? How to prioritize the allocation of resources? Is it better to open e-commerce, physical stores, or sell on Marketplaces?

Both Brands and Retailers, usually bet on a fluid omnichannel model: also called "non-channel", in which each channel taken in isolation is replaced by an ecosystem of interactions between the customer and the brand. But you still must decide where and how to invest. 

The report "New Channel Strategies for Brands and Retailers" published by Ebeltoft Group, an international network of which KISS RETAIL is the member for Spain, sheds light on these strategic issues and presents 20 emblematic cases.

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