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Transgourmet

Retail training for the sales team

Challenge

TRANSGOURMET Ibérica is the leading company in the wholesale food distribution sector for the hospitality industry and a specialist in convenience stores in Spain.

Training the TRANSGOURMET sales team to help its more than 800 franchisees improve the business results of their supermarkets.

Solutions

KISS RETAIL has developed and structured the content of a new training program to facilitate and deepen the learning of TransGourmet's sales representatives in various areas of the food retail business.

The program includes in-person training sessions, led by experts, focusing on fresh produce management, supermarket retail business management, and persuasive techniques for exponential sales growth. Sessions are illustrated with real-world supermarket case studies and practical exercises to reinforce key concepts.

Results

The training sessions, both practical and theoretical, on supermarket business management have helped the sales team focus more on advising their franchisee clients on how to improve the overall management of their supermarket stores.

The implementation of sales strategies and techniques to improve the efficiency and profitability of the business by the franchisees is impacting their business results, and consequently, TransGourmet's.

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