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Aecoc

Aecoc

Revitalize frozen section virtual prototyping

Challenge

With more than 30.000 members, AECOC is one of the largest associations of companies in the country, unique in bringing together all players in the value chain of multiple sectors, to work collaboratively and provide greater value to the consumer.

Within AECOC, the Frozen Sector Platform hires KISS Retail to define the visual merchandising of the ideal section of frozen products, with the aim of reducing the brakes to purchase of the category and increase its sales.

Solutions

KISS Retail has designed the ambiance and visual merchandising, as well as reorganized the display in the entire frozen food section, to gain visibility, attract customer traffic and increase conversion.

Results

Creation of a virtual prototype to convince distributors to implement it in stores consisting of:

  • Signage to raise awareness and help customer orientation.
  • Messages highlighting benefits about the frozen category.
  • Strategic sections to speed up the buying process.
  • Creative signage to generate impulse and appetite appeal.
  • Information and commercial activation.

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