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Juguettos, Spanish toy stores purchasing group, hires KISS Retail to help them define a commercial concept that is more attractive to the public, and at the same time more efficient and productive for its associates.

Define the differential Retail Mix strategy to reinforce the Brand and gain market share.

Design a store model with its own personality, although with very modular solutions and furniture to allow customization to the different profiles of the group's associates.


KISS Retail has provided solutions in several areas:

  • Optimization and rationalization of assortment and stocks in stores.
  • New purchasing and assortment management methodology with a new hierarchy inspired by category management. Private brand strategy.
  • New modular store design and visual merchandising.
  • Sales and customer service tool: “JUGAR".


Juguettos has become a reference and leader in Spain with almost 300 stores, thanks to a greater adaptation of the assortment to each local market and its excellent professionals who have very relevant and specific training tools for the sector.

With all this, Juguettos and its associates have managed to differentiate themselves in a highly competitive and changing market, achieving greater customer loyalty.

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