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Challenge

The EHLIS Group, the largest hardware distributor in the country, asked KISS Retail to define the strategic concept and design the optimal model of proximity hardware for the Cadena88 buying group.

To create a store concept that would allow its hardware associates to significantly improve their business, providing them with knowledge and retail experience, an attractive brand image, with minimum investment and thus facilitating its implementation.

Solutions

Comprehensive business and retail mix analysis of a representative sample of hardware stores associated with Cadena 88. Research on the purchase process of professionals and end customers, in-depth surveys with hardware store managers, productivity and profitability analysis.

Design of an urban hardware store concept that optimizes the assortment and exhibition space by product categories, as well as the needs for commercial equipment.

Environmental and in-store communication design to speed up the purchasing process and enhance competitive advantages.

Results

Complete image manual of the concept, distribution of exhibition spaces and their location in the store for each product category to maximize productivity/m2, as well as the type of equipment that minimizes the investment.

The Cadena88 buying group offers new and relevant services of greater added value to its associates.

The new and optimized concept of urban hardware, with different proposals to better adapt it to the hardware format of each associate, has allowed the business model to be successfully tested and its implementation accelerated.

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