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Retail Mix Strategy

Positioning to increase attractiveness and profitability

The success of any business concept lies in the relevance of its value proposition to the target, compared to competing products or services. A proposal of differential value and subject to the coherence of all the elements of the retail mix that make it up.

KISS Retail challenges and helps companies to place the customer at the center of the value chain, to detect their areas of improvement, and to identify new unmet customer needs. We collaborate in the design of new value layers and in the definition of a winning positioning, to then align all and each of the elements that make up the retail mix, and thus transmit its proposal of greater value that makes your business grow.

Having a more powerful, relevant and differential positioning, together with a retail mix consistent with it, has meant the success of our client companies, which have seen their businesses increase their attractiveness and profitability, accelerating their growth in a more sustainable way.

Retail Mix Strategy

Includes among others:

  • Evaluation and optimization of the commercial concept
  • Brand review and positioning study
  • Retail mix assessment
  • Shopping experience assessment
  • Brand and commercial concept relaunch

Projects completed

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