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Challenge

La Sirena, a chain specialized in frozen products, extraordinarily successful locally due to the high quality of its products and the penetration of the concept in its region of origin, is planning to open outside.

To improve the results of the retail concept in new markets where the brand was not known, for a sustainable expansion.

Generate more customer traffic in the stores as well as incremental sales.

Identify the key success factors of the best performing stores in the chain.

Solutions

Thorough analysis of the entire business model, its retail mix, and the purchasing process of the various customer profiles. Categorization of the points of sale and identification of the key variables of success that allowed an accurate diagnosis.

Proposal of a new smaller and more efficient store format, with a new organization of the assortment and display furniture that allows simplifying replacement operations and reducing costs significantly, a new store layout and visual merchandising with planograms adaptable to each store and different areas of influence.

Results

A new and more attractive commercial concept, inspired by solutions for the end customer, which streamlined their in-store shopping process, much more intuitive, and increased revenue from increased traffic and higher average ticket.

Significant operational improvements, such as the optimization and rationalization of the assortment thanks to the implementation of category management, and a new commercial format that is more efficient in terms of size and simplifies logistical procedures, which increased profitability and allowed the chain to expand nationally. 

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