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Complete relaunch: Brand and business concept
Challenge
Vidal&Vidal, a national manufacturer of fine silver jewelry that distributes through jewelry stores and in El Corte Inglés, hires KISS Retail to create a stronger brand to improve its relevance.
Relaunch of global commercial concept to achieve sustainable growth and expansion.
To improve productivity as well as its competitive position against the big brands.
Create a brand and significantly improve/increase results with effective actions and efficient investments.
Solutions
Market and customer journeys research. Analysis of sales, stocks, and margins, as well as productivity.
Design of corporate identity, furniture and packaging. Online store design and launch, to reinforce the brand image and awareness, as well as the omnichannel strategy.
Assortment optimization. Stock planning and management methodology.
Manual and sales training to all sales staff.
New guidelines and manual for Visual Merchandising.
Results
KISS Retail helped in the definition and development of the global relaunch of the brand and also designed a commercial concept new strategy with an according retail mix.
Significant highly increases in sales while the market declined with the crisis, thanks to the optimization of the assortment along with the new visual merchandising, as well as the greater professionalization of personalized attention.
Vidal&Vidal is today a more attractive and efficient business, with a more relevant brand, which is expressed through its points of sale achieving first class locations, as well as a successful international expansion.
