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Vidal&Vidal

Complete relaunch: Brand and business concept   

Challenge

Vidal&Vidal, a national manufacturer of fine silver jewelry that distributes through jewelry stores and in El Corte Inglés, hires KISS Retail to create a stronger brand to improve its relevance.

Relaunch the global commercial concept to grow in a sustainable way.

To improve productivity as well as its competitive position against the big brands.

Create a brand and significantly improve/increase results with effective actions and efficient investments.

Solutions

Market and customer journeys research. Analysis of sales, stocks, and margins, as well as productivity.

New commercial concept strategy with new retail mix. Design of corporate identity, furniture, and packaging. Design and launch of website and online shop to reinforce the image and notoriety of the brand.

Merchandise management and planning methodology

Manual and sales training to all sales staff.

New guidelines and manual for Visual Merchandising

Results

A more attractive and efficient business, with a more relevant Brand, which expresses itself through its points of sale and website.

Significant highly increases in sales while the market declined with the crisis, thanks to the optimization of the assortment along with the new visual merchandising, as well as the greater professionalization of personalized attention.

1st order locations within El Corte Inglés thanks to the significant productivity/m2 generated by its stores.

Successful international expansion.

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