Challenge
Puratos, with more than 100 years of experience in the pastry and chocolate sector, offers a complete range of innovative products for artisan, industrial, retail and foodservice.
The multinational company signs KISS Retail in order to help its customers achieve more relevant and profitable retail businesses. And to offer training and innovative solutions to its artisan and traditional customers.
Solutions
International benchmarking of successful and innovative concepts; content creation to inspire B2B customers to improve their business in such a dynamic sector.
Strategic proposals and innovations in the bakery and pastry businesses to keep customers and increase sales during the pandemic.
Manuals and training in Visual Merchandising techniques and Retail mix strategies to increase customer traffic, average ticket and sales, as well as reduce waste to improve margins.
Results
Manuals and training sessions delivered by KISS Retail and focused on Puratos B2B customers, as well as the company’s multinational sales teams.
Useful, practical and very operational inspiration to help the different profiles of bakery and pastry shop owners or managers to stand out and increase their business in the Spanish and Portuguese markets.