A positive attitude can help to heal

The Fina&Liv store in Germany sells products to women undergoing cancer treatment and has normalized shopping by offering a pleasant and sensitively positive atmosphere.

In what looks like an elegant women's underwear store, compression stockings, wigs or prosthetic bras are sold. The style, materials and tones, are carefully selected: sobriety with elements of natural beauty, floral paper, wood, pink and neutral tones, pleasant fabrics... a far cry from the usual medical stores.

It also has a private space for more delicate conversations and a small yoga studio to help the body recover.

Fina&Liv has revolutionized the industry and is relevant to the consumer because it doesn't just focus on selling products, but wants to help its customers in a holistic way.

Find more inspiration from innovative retailers in the Retail Innovations report produced by KISS Retail in conjunction with Ebeltoft Group, downloadable here: