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Brand implementation in the traditional channel


CEYS, adhesives division of AC Marca group, is leader in the Spanish market of adhesives, glues, sealants and products for DIY and construction. AC Marca hires KISS Retail to evaluate and evolve the CEYS Brand implementation system in the traditional channel with the following objectives:

  • Increase shelf attractiveness and efficiency
  • Improve results in current distributors by increasing their productivity.
  • Enter new distributors and new channels.


Analysis of the market, assortment and display productivities in the various B2B customer segments.

Retail audits, mystery shopping, shopper surveys and distributor interviews.
A set of recommendations to adapt the best solutions to each type of retailer.


Improvements in at-the-shelf shopper's experience, with new visual merchandising and point of sale communication solutions, both for the traditional consumer channel and for the professional channel.

Increased efficiency and profitability for the channel and for CEYS.

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