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Optimization of swimming pool equipment points of sale
Challenge
Fluidra, a multinational group and global leader in the swimming pool and wellness sector, hires KISS Retail to help revitalize the business of its distributors with commercial premises that are suffering from the severe impact of the real estate crisis.
To define a conceptual store model that allows its distributor clients to know the retail techniques and practical solutions to significantly improve their business in complex moments.
Solutions
Complete business analysis of a sample of customers distributing Astralpool products for swimming pools.
Proposal of exhibition spaces and product mix in store for each category of the assortment and according to customer profiles, as well as visual merchandising techniques, to generate more income and maximize productivity/m2.
Transformation of Fluidra's warehouse branches into self-service shops for professional customers. Definition of the new concept: assortment and stock level, layout and visual merchandising, store design and in-store communication.
Results
Fluidra brought great value to its retail clients, in the form of specialized advice in retail, in a sector that needed commercial dynamization to survive.
The diagnoses and personalized recommendations to the distributors participating in the study helped them to get more out of their business in a sustainable way.
Fluidra's new concept of self-service for professionals managed to significantly increase sales, reversing the negative trend during the crisis.
