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Challenge

Areas, a leading operator in travel catering, asks KISS Retail for advice on how to manage the restaurants and shops assortment more efficiently.

Optimize the product display space in its cafeterias as well as increase the sales potential and profitability per m2.

Define the product range that supports and enhances the different positioning of the commercial concepts, considering the different customer profiles.

Solutions

Performance analysis of points of sale located on motorways and airports. Audits of a sample of premises. 

Analysis of the assortment, planograms, sales, margins, and prices, from the consumer's point of view, according to needs and moments of consumption, and from the economic perspective.

Proposal for optimizing the assortment and organizing it to improve its management, control and productivity: List of specific products to make up the obligatory Optimal Assortment and the complementary modules to adapt the offer to each positioning or customer profiles.

Results

Optimized and better adapted assortment to the specific needs of each point of sale (+ Relevant = + Revenue).

New methodology that facilitates the assortment management and planning in a more efficient way, the detection of categories to expand or to eliminate, as well as the decision making, and the quality and cost control. Supplier concentration.

Greater focus of the company on more strategic products, that allows for the reduction of errors, such as stock-outs or shrinkage. 

Increased sales and margins with fewer references.

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