An omnichannel retailer that continues to invest strongly in physical retailing
![An omnichannel retailer that continues to invest strongly in physical retailing](pics_fotosnoticias/65/big_crop_mediamarkt.png)
MediaMarkt is an example of omnichannel strategy and successful transformation of its business model.
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Being aware that its physical stores are a competitive advantage over pure players, MediaMarkt keeps investing in its physical channel while also improving its e-commerce. At the same time, its brand positioning is evolving by focusing on delivering solutions that meet customer’s needs.
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