An omnichannel retailer that continues to invest strongly in physical retailing

MediaMarkt is an example of omnichannel strategy and successful transformation of its business model.

Being aware that its physical stores are a competitive advantage over pure players, MediaMarkt keeps investing in its physical channel while also improving its e-commerce. At the same time, its brand positioning is evolving by focusing on delivering solutions that meet customer’s needs.

This is one of the cases included in the report “Estrategias Canales de Distribución para Marcas y Retailers” prepared by Ebeltoft Group and KISS Retail.  You can download it here: