en
ES
Revitalizing the large electro section in a hypermarket
Challenge
B/S/H, manufacturer of household appliances and a leading company in the sector in Spain, hires KISS Retail to revitalize the large appliance section in a hypermarket.
To propose the complete Retail Mix of the big electro section for a specific hypermarket that wants to revitalize the category.
Improve the section, give it more visibility and commercial attractiveness, speed up the sales process, improve the understanding and products characteristics to overcome the lack of prescription in that channel.
Solutions
Market research, shopper profile and category purchase process. Performance analysis of the assortment (exhibition and catalogue) and sales mix by products and brands, as well as the commercial space in the large electro section of the hyper.
Proposal of assortment, mix of families and brands, mix of price ranges, layout, planograms, and visibility actions, to maximize the sales and business potential of the section.
Recommendations and design of exhibition furniture and point of sale communication, to be completed with a digital catalogue of the complete assortment on sale.
Results
The section managers of the hypermarket were delighted with the new section approach and recommendations supported by the comprehensive analytical study from an external and highly inspirational perspective.
Assortment suggestions by families and by brands, as well as sorting criteria based on shopper insights according to qualities to speed up the decision-making process, made it possible to maximize the performance of the overall section.
B/S/H, as a market leader, provides expert and customized value-added solutions to its distributors.
