en
ES
Improving the business and attractiveness of cafeterias
Challenge
Sodexo, a world leader in catering services, hires KISS Retail to improve the performance of its outlets located in hospitals, universities, and museums.
To increase cafeteria sales through improvements in visual merchandising and new sales techniques.
To develop retail manuals to ensure the correct implementation of the food exhibition and to provide training to the operations managers.
Solutions
Analysis of sales, assortment, and exposure according to various consumption moments. Exhibition and customer journey audits.
Assortment and visual merchandising proposals according to the different customer profiles and function of the cafeterias.
Suggestions for visibility, communication, planograms, and commercial activation actions. Suggested sales manual according to consumption moments and customer profile.
Selection of display and decoration supports and implementation of new display criteria.
Results
The new categorization of the assortment according to type of center facilitated the management and adaptation of the assortment according to consumption times and type of center, which resulted in a better customer experience and increased sales.
New visual merchandising that improves the attractiveness of the bars and generates incremental sales, encouraging impulse buying and frequency of visits. The training and suggested sales techniques also increased the average ticket.
Specific and personalized proposal of visual merchandising for the Cafeteria of the Prado Museum was highly applauded.
