GuardaTot

Analysis of the business concept's performance and retail mix to identify key success factors and define a list of municipalities and major cities with ideal potential.
Based on an analysis of the performance of just 10 stores, their customer profiles and habits, and cross-referencing this information with relevant location variables (socio-demographic and geographic), KISS RETAIL identified the key success factors to accurately geo-position the areas with the greatest potential for future stores.

Thanks to the insights generated and adjustments to the retail mix strategy, the GuardaTot concept has secured the necessary funding, enabling the successful acceleration of business expansion.
A list of prioritized municipalities has been developed based on their business potential, along with an expansion plan featuring various store formats to more efficiently meet the demand in the identified high-potential areas.
The chain has already increased the number of stores fivefold and improved overall business performance.