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Strategic planning to relaunch the retail concept
Challenge
Cottet, a family-run chain of opticians with a solid track record and a reference in the market for its service excellence and product quality, hires KISS Retail for several projects.
Give strategic support to the internal team to successfully relaunch the commercial concept. Define the retail mix strategy accordingly and collaborate in its implementation.
Improve staff training to modernize and improve internal management.
Solutions
Market research and customer journeys, brand image study. Complete analysis of the optical and audiology business as well as internal procedures.
Refinement of the positioning and definition of the strategy of the retail mix to enhance it and transmit it to the customers.
Business optimization through improvements in different areas, such as assortment, stock and visual merchandising management, customer management and loyalty.
Strategic planning to relaunch the commercial concept.
Results
Training on the new working methodology and range management, as well as new sales policies and private label strategy, resulted in significant improvements in product margins and business profitability.
The operations and organization manuals for store personnel facilitated management and optimized resources.
Cottet is currently a reference company in the sector, with its own personality, modern and professional management that ensures an excellent customer experience and high quality offer, in an extremely competitive market.
