House of Rituals: Immersive brand experience

House of Rituals is a mega-store with well-planned immersive experiences that help the customer better understand the brand and fall in love with it.

This physical space, opened by Rituals in Amsterdam to celebrate the brand's 20th anniversary, establishes a memorable and emotional connection with the customer. This is achieved through impressive décor, innovative products - such as the customizable shampoo - and experiences to care for the body and mind - such as the Mind Spa, a space for mindfulness and relaxation.

Discover what they did to its stores in the report "Retail Innovation 2022" prepared by KISS Retail and Ebeltoft Group.
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