How do you get customers to become followers?

Balbisiana, online bakery of artisan cakes, is a success story from which many things can be learned.

Balbisiana was born as a B2B bakery to provide homemade cakes to restaurants.  The pandemic forced it to change its business model and become an online bakery with direct delivery to the end consumer. After an impressive success, last December it opened the most desired pastry shop in Madrid.

In addition to the quality of its product and an ideal positioning to its target, what really made it succeed in a short time was its exceptional and intelligent use of Instagram to create branding, promote the product and achieve an emotional bond with customers. Its founder, Paula, manages to be an interesting mix of entrepreneur/influencer/friend and shares stories about the vicissitudes of being an entrepreneur in a personal, close and transparent tone.

If you want to learn more about Balbisiana and other innovative cases, you can download here the new Retail Innovations 2022 Report prepared by Kiss Retail and Ebeltoft Group.