Inspiration: Retailtainment
25-03-2022
Why go to a store if you can buy the same product online more comfortably?
The answer of many retailers is usually experiential stores, where the brand is experienced, enjoyed, and in short, an emotional bond between customer and brand is enhanced. It sounds like a high cost and investment and a difficult ROI.
Lego has found a good balance between an experiential store in which to enjoy and a transactional store in which to choose and buy products. It is a very good implementation of the Retailtainment concept: commerce + entertainment.
Learn more about the Lego store in Paseo de Gracia in Barcelona and all the reasons why it is worth a visit. It is one of the cases included in our new Retail Innovations 2022 Report, prepared by KISS Retail and Ebeltoft Group, you can download it here:
The answer of many retailers is usually experiential stores, where the brand is experienced, enjoyed, and in short, an emotional bond between customer and brand is enhanced. It sounds like a high cost and investment and a difficult ROI.
Lego has found a good balance between an experiential store in which to enjoy and a transactional store in which to choose and buy products. It is a very good implementation of the Retailtainment concept: commerce + entertainment.
Learn more about the Lego store in Paseo de Gracia in Barcelona and all the reasons why it is worth a visit. It is one of the cases included in our new Retail Innovations 2022 Report, prepared by KISS Retail and Ebeltoft Group, you can download it here: