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Installing screens does not save physical stores.

Installing screens does not save physical stores. 09-12-2021
Installing screens doesn't save physical stores. Good use of screens does. MAC Innovation Lab is a great example of how digital tools can enhance the physical shopping experience: usability, entertainment and hyper-localization.

MAC Innovation Lab is a MAC Cosmetics concept store opening in late 2020. In this store, you can virtually try on makeup shades or even complete looks created by MAC makeup artists. Each virtual look is created based on trends and what's popular in each store, making the experience hyper-local. In addition, customers can customize their own palettes and product packaging or save products discovered in-store to their app, for access from any channel.

The success of any tool is how it is used. Objective: to create relevant experiences for the consumer. Find out more about MAC innovation Lab and find more inspiring cases in the Retail Innovations publication, produced by KISS Retail and Ebeltoft Group.

You can download the full report here.