We use our own cookies and third parties ones to offer our services and collect statistical data. If you continue browsing the internet you accept them.
More information


Innovation & category activation in distribution channel


Tefal, a manufacturer of household products and part of the Seb Group, hires KISS Retail to transform Frying Pans/Roasters section in hypermarkets and department stores to grow the category and significantly increase its profitability.

To facilitate product selection for end customers from each distribution channel, and activate sales at the point of sale, since the then lack of understanding of the shelf display favored purchasing the cheapest offer.


Analysis of shopper insights & shopping missions in distribution channels, information provided by Groupe Seb.

Observation of shopper’s behavior at the various points of sale.

Proposal for segmentation, ordering, and simplification of the assortment according to product characteristics and according to the most relevant types of customers and their cooking needs. Design of the different sub-sections and animation of the point of sale.

Sub-sections design and animation of point of sales displays in order to improve and speed up the shopping experience.


Greater visibility and commercial appeal of the section has meant greater profitability for Tefal and for channels.

The simplicity and clarity of the exhibition has resulted in greater speed and pleasure of purchase for the shopper.

By incorporating sorting criteria, shoppers not only look at the day's offer as before, they now understand that there are different levels of quality.  They have more information to make their decision, which has favored TEFAL sales as well as the increase of the average ticket and profitability for the distributor.

Contact form

DATA PROTECTION INFORMATION. Purposes: To respond to your requests and send you commercial information on our products and services, including by e-mail. Legitimation: Consent of the interested party. Addressees: No transfer of data is foreseen. Rights: You can withdraw your consent at any time, as well as access, rectify, delete your data and other rights at info@kissretail.com. Additional information: you can find more information at Privacy Policy