Link & Co: An Automotive Community

With innovative approaches in already very mature sectors, there are companies achieving powerful business models in line with new mindsets.

Lynk&Co is redesigning mobility management by offering to buy, rent or share a car, on a subscription basis.

The Swedish automotive company will land in Barcelona in April with the opening of its innovative club: a new generation of dealerships where the car showroom has given way to community spaces. Its shop spaces are unique and welcoming places where customers can work, meet, hang out at the bar or explore other brands.

Link & Co operates a single car model, a hybrid luxury suv. Its excellent service, flexible contracts and app enable an efficient and sustainable car sharing community.

For more inspiring case studies download the Retail Innovations 2022 Report produced by Kiss Retail and Ebeltoft Group here.