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New retail concept and omni-channel strategy
Challenge
MediaMarkt, a leading consumer technology distribution chain, hires KISS Retail for several projects:
Solutions
Identify characteristics of Retail organizations with best omnichannel practices.
Definition of the positioning and retail mix strategy of the new Digital concept, which allows Media Markt to broaden its value proposal and gain competitiveness: "Media Markt teaches and accompanies the client so that he can enjoy and make the most of the technology".
Several internal investigations and strategic workshops with Media Markt's top management to facilitate the definition of the new Omni-channel organizational design.
Research on the decision tree and audio drivers. New sales arguments according to customer profiles.
Results
New organization and creation of new positions and responsibilities to offer excellence in the offering of products and services to its omnichannel customers.
New positioning and retail mix strategy of the new Smart concept, which enables Media Markt to expand its value proposition and gain competitiveness.
Media Markt Smart, an urban proximity and inspiration store concept, is an omnichannel laboratory, allowing to pilot value-added solutions and more advanced services to then be deployed in other stores.
