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New retail concept and omni-channel strategy
Challenge
MediaMarkt, a leading consumer technology distribution chain, hires KISS Retail for several projects:
Create an innovative retail concept for urban customers in response to new Omni-channel shopping habits.
Enhance customer visibility and engagement to stay ahead of the competition both online and offline.
Improve the audio-video category business.
Transforming the company's organization to support the new omni-channel strategy.
Solutions
Definition of the positioning and retail mix strategy of the new Digital concept, which allows Media Markt to broaden its value proposal and gain competitiveness: "Media Markt teaches and accompanies the client so that he can enjoy and make the most of the technology".
Several internal investigations and strategic workshops with Media Markt's top management to facilitate the definition of the new Omni-channel organizational design.
Research on the decision tree and audio drivers. New sales arguments according to customer profiles.
Results
Media Markt Digital Store is a laboratory of the online concept in physical store, an innovative and efficient space, where customers manage the purchasing process with various omni-channel solutions. An urban store of proximity, inspiration, and personalized solutions, which provides added value and the most advanced services as well as a more personalized treatment. New services are tested and then applied to the rest of the chain's stores.
New organization and creation of new positions and responsibilities to offer excellence in services to its omni-channel clients.
