Solutions
KISS RETAIL has combined several methodologies to identify key success factors and accurately geolocate areas with the greatest purchasing potential and customer concentration for the Mondo Convenienza retail concept in the Spanish market.
Internal performance data and customer segments have been cross-referenced with external market data to define location quality based on socio-demographic profiles, including residents, furniture spending, housing characteristics, and family life cycle.
Results
Thanks to the identification of the key success factors of the business concept, it was possible to precisely geolocate areas based on their purchasing potential and concentration of target customers for the brand.
By defining the communication strategy with high precision and implementing a much more focused action plan, sales have increased with a much more efficient and effective marketing investment, resulting in a higher ROI.
