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Shopper Segments

Identify customer segments to adapt the retail mix

Understanding the dynamics or habits of the purchasing process, as well as the motivations of customers when selecting brands or points of sale, is essential to identify different customer profiles and categorize stores, in order to adapt your offer more accurately and efficiently to each type of point of sale.

KISS Retail analyzes different sources of information to complete the internal data and work side by side with your customers, in order to detect different relevant buyer profiles as well as their differential motivations, and thus be able to offer them a superior value proposal.

Thanks to the categorization and identification of relevant shopper segments, our clients can better adapt the retail mix of their stores, maximizing their business potential and significantly increasing their productivity and profitability.


Shopper Segments

Includes among others:

  • Customer research
  • Buying process análisis
  • Assortment and performance analysis
  • Analysis and categorization of points of sale
  • Customer Segmentation

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