Patagonia: learning to make a positive difference10-11-2021
Could a company claim against the president of the United States and still generate profits? Patagonia shows us that they do.
Patagonia pioneered the use of conventional marketing to communicate its unconventional messages.
They decided that their advertising was going to provoke and raise awareness about the need to care for the environment.
Given the positive response from their followers, their commitment went further, becoming a benchmark for an activist organization that coordinates or supports the most diverse campaigns in favor of sustainability. It does this by creating community and this community thanks it by buying its products.