Sustainability: On-demand production05-04-2022
Luxury brands burning products that don't sell. This news gave Alejandro Porras, founder of Alohas, an on-demand fashion company, food for thought.
Alohas has developed its own manufacturing model after the customer's purchase, which minimizes overproduction and also allows them to launch daring and very trendy proposals. This differentiates them from other sustainable fashion companies, which manufacture first and have to base their offer on timeless styles and neutral colors to ensure sales.
Seeing its great repercussion in social networks (#alohaschicas) and its success among international influencers, it seems that Alohas has managed to combine sustainability with very desirable fashion.