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New design of service point of sale
Challenge
Carrefour, an international chain of large distribution, comes to KISS Retail for the design of the Financial Services section, within the global project of reinvention of the hypermarket.
To gain notoriety and commercial attractiveness of the Financial Services section.
Increase visibility and conversion rate.
Improve the experience of the different customer profiles.
Solutions
Thorough analysis of customer visit procedures and circuits by type of operation and service sales mix, to understand time requirements, type of data or confidential information, as well as assessment of customer experience.
Proposals to gain in agility in the process of contracting services and in comfort for the final client as well as for the internal employees.
Design of the new commercial space, much more comfortable and open to the client, and at the same time with greater intimacy. Design of the communication at the point of sale.
Results
Greater visibility of Carrefour's Financial Services as well as clearer and more effective promotional messages.
Greater agility in the operations of the sales process, both from inside the hyper and from outside.
Greater convenience for both the end customer and the internal staff, resulting in a better experience.
Increased traffic, higher conversion and sales ratio of complementary services, which considerably increased the productivity/m2 of the commercial space.
