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Carrefour

New design of service point of sale

Challenge

Carrefour, an international chain of large distribution, comes to KISS Retail for the design of the Financial Services section, within the global project of reinvention of the hypermarket.  

To gain notoriety and commercial attractiveness of the Financial Services section.

To increase the conversion rate as well as the number of services contracted.

Improve the experience of the different customer profiles.

Solutions

Thorough analysis of customer visit procedures and circuits by type of operation and service sales mix, to understand time requirements, type of data or confidential information, as well as assessment of customer experience.

Search and inspiration of international best practices.

Design of the new commercial space, much more comfortable and open to the client, and at the same time with greater intimacy. Design of the communication at the point of sale.

Results

Greater visibility of Carrefour's Financial Services as well as clearer and more effective promotional messages.

Greater agility in the operations of the sales process, both from inside the hyper and from outside.

Greater convenience for both the end customer and the internal staff, resulting in a better experience.

Higher conversion and sales ratio of complementary services, which considerably increased the productivity/m2 of the commercial space.

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