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Grupo ZETAZETA

Grupo ZETAZETA

Improved merchandise management

Challenge

ZZ Group is a family-owned company with five physical stores specializing in multi-brand fashion and sportswear.
The group manages approximately 5,000 different products from various brands annually, some of which are purchased several months in advance.
The company's management wishes to improve merchandise management and planning to maximize sales potential and, where possible, minimize excess stock.
The objective is to define a work methodology to improve the group's merchandise management and planning.

Solutions

Comprehensive analysis of the product range and stock levels of several of its brands, internal purchasing and merchandise management procedures, as well as the productivity of in-store displays and customer experience.

New customer-centric product range management and purchasing methodology, which includes:

  • New product range hierarchy and brand roles.
  • Objectives, tasks, and frequency of working sessions.
  • Detailed analysis and KPIs.

Results

Mayor foco de la organización en los productos estratégicos para aumentar ventas y rentabilidad, gracias a la optimización del surtido y reducción de los fuera de stocks.
Todavía es pronto para medir el impacto económico de los cambios realizados en la gestión del surtido.

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