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Distribution strategy and international expansion
Challenge
KATIA, the undisputed leader in the manufacture of yarn for needlework and crafts, launches a new line of business: fabrics for DIY clothing sewing.
The company wants to accelerate the growth of KATIA Fabrics, and for this purpose it commissions KISS Retail a project to define the best distribution and international expansion strategy to increase the commercialization of its products in the European and North American markets.
Solutions
KISS Retail has conducted an international research to identify sector characteristics in each target country, as well as potential distributors, in order to recommend to Katia Fabrics how to grow faster and more efficiently in each specific market or country.
Results
Omnichannel strategy to accelerate the commercialization of the new business line KATIA Fabrics, and recommendations according to the peculiarities of each of the 15 target countries.
Identification of hundreds of B2C leads in total, segmented and validated in each market.
Strategic proposals to increase brand visibility and better exploit the potential of the brand’s magazine, patterns and digital tools.
