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Omni-channel strategy and brand building
Challenge
Nau!, an important Italian optical chain with international presence, hires KISS Retail to contribute to the reflection on how to strengthen the global image of the brand.
To evaluate the omni-channel experience of Nau!
Design how to integrate and improve the Online and Offline Brand experiences.
Identify the services to be developed and action plan to strengthen Nau! brand experience.
Solutions
Omni-Channel Benchmark methodology to assess in detail the digital capabilities from the user's point of view of various international operators, to identify inspiring best practices worldwide and across multiple industries.
Complete audits of the different customer journeys both in physical stores and online, to identify areas of improvement in the customer's brand experience.
Omni-channel recommendations to improve the Nau! experience. Strategic workshop on brand positioning.
Results
The detailed findings of the various investigations, as well as recommendations for new digital solutions and services, have inspired the Nau! team, allowing them to design the roadmap and prioritize actions and developments.
Nau! transmits a very differential innovative brand positioning in the market, with an incredibly attractive concept for the omni-channel target audience.
The greater relevance of the concept together with a more powerful business model, improves its competitive position that allows it to grow and continue its international expansion successfully.
