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Challenge

Pans&Company, restaurant chain of the EatOut group then owned by Agrolimen, hires KISS Retail to relaunch its concept that was losing relevance.

To reposition the brand through a new concept that would attract a greater number of new and frequent customers.

Develop the strategic concept and retail mix that will allow the Pans&Company chain to generate greater business volume and profitability.

Solutions

Complete analysis of the business, sales, assortment, promotions and margins by product categories, customer journeys... Inspirational retail tours with the Brand team.

New and wider assortment and new sales spaces to cover more consumption moments according to the location of the store. 

Categorization of restaurants to identify key success factors, and thus prioritize the type of commercial offer according to their location and customer profile, as well as prioritize investments in refurbishments according to their incremental business potential.

Results

KISS Retail defined the strategic concept retail mix for the relaunch of the Pans&Company retail concept:

  • Brand positioning and briefing for designers
  • Product offer: range and prices extension
  • Premises: formats, layout and offer for each type
  • Visual Merchandising: board menu and image type
  • Proposals to reduce waiting queues

Pans&Co managed to reverse the business trend, with increases in customer traffic, consumption moments, average ticket and consequently in sales.

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