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Livestreaming in physical store

Livestreaming in physical store 27-09-2022

New uses for physical retail space: A store can generate revenue beyond its own sales.

Beauty Counter, a "clean" beauty products brand with hardly any physical stores and 60,000 independent consultants as its main sales channel, included a recording studio in its Venice Beach store from which they live stream and record video tutorials, making the store a digital content provider that drives revenue growth for the brand.

This case is included in the report “Estrategias Canales de Distribución para Marcas y Retailers” prepared by Ebeltoft Group and KISS Retail. You can download it here: