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Pull&Bear

Pull&Bear

Knowledge of customer profiles

Challenge

PULL&BEAR is a young fashion chain belonging to the world's leading fashion group, Inditex.

Identifying different customer profiles, their purchasing processes, and their relationship with fashion, in order to continue improving the P&B brand experience.

Solutions

Qualitative market research to gain a deeper understanding of the different customer profiles in Spain and Portugal, their lifestyles and their relationship with fashion.

Results

The findings regarding P&B customers guide the teams on how to continue improving the brand's value proposition and experience.

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