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SOMPUNT was the first cooperative factory in Europe specializing in knitwear.
To improve the economic and sustainable viability of SomPunt, a cooperative dedicated to manufacturing knitwear, founded over 50 years ago with the aim of generating additional income for people in the primary sector of a small town in Catalonia.
Solutions
In-depth analysis of the sector and competitive environment, as well as the cooperative's product offering and production capabilities. Analysis of the cooperative's situation, the profile of its B2B and B2C clients, its structure and commercial strategy, and its communication. KISS RETAIL has designed a new commercial strategy and brand positioning to successfully relaunch its B2B business.
Results
A powerful new value proposition based on social and environmental sustainability as a competitive advantage.
Action plans and implementation support:
Target B2B customer profiles, interaction channels, and stakeholders (circular fashion, social economy, etc.)
Key messages of the new sustainable value proposition.
Technological tools to measure and communicate the environmental and social impact of their products to the customer.
Commercial strategy and private label products.
Sompunt is generating interest from European brands and significantly increasing its sales.