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Cirsa

Optimization and retail strategy applied to the leisure sector 

Challenge

Cirsa, a gaming and leisure company and one of the world leaders in the sector, hires KISS Retail to provide strategic retail support mainly in Latin America.

Identify the key success factors according to gaming venue formats and countries.

Definition and development of the optimal concept of a gaming venue: more attractive to the public and more efficient in resources.

New Design for the extension and remodeling of the Hollywood Casino.

Solutions

Customer interviews and customer journey research in locations in various countries. Analysis of the retail mix, layout, assortment, incomes, and productivity of the exhibition. Stores categorization study and identification of CIRSA commercial concepts key success factors.

Definition of the optimum and efficient premises for arcades and casinos, with the ideal retail mix according to each format type. Implementation and customer management manuals.

Design of the remodeling of Hollywood Casino as well as its new brand visual identity.

Results

The different projects carried out for CIRSA have allowed its team to validate that retail techniques also apply and successfully work in the leisure sector.

The new and optimal model of the game room, together with the new methodology for managing the offer and implementing layouts, has greatly facilitated the remodeling of the premises, obtaining quite positive results. CIRSA is modernizing and generating more business efficiently.

The Hollywood Casino has significantly improved the customer's gaming experience, as well as its revenues.

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