Solutions
Analysis of visitor experience and communication at the CosmoCaixa science museum and CaixaForum cultural centers to identify critical points and improve them. Evaluation of the visitor circuit and experience to better tailor communication across all centers. Categorization and design of signage messages, as well as their placement, to improve the visitor experience for different customer profiles. Interviews with center staff to understand their perceptions and attitudes toward their uniforms.
Results
Design of an effective communication guide for the centers, including message hierarchy and signage, as well as their optimal placement and communication support throughout the visitor circuit.
Comprehensive briefing on the new uniform design for each job position, as a strategic element of the visitor experience and reinforcement of corporate identity. These uniforms, in addition to ensuring specific functionalities, contribute to improving the well-being and sense of belonging of the teams.
