El comercio está experimentando una auténtica revolución. Como si de un tsunami se tratara, el Covid-19 ha transformado la vida de las ciudades y forzado a tomar medidas drásticas como el paro de la economía y el cierre de los negocios considerados no esenciales durante varias semanas.

Nuevos valores y cambios en el comportamiento del cliente impulsan la industria a innovar.

Ebeltoft Group ha realizado una investigación a nivel mundial para entender mejor las macrotendencias que impulsan el comportamiento del consumidor. Global Consumer Report 2020 descubre las diferencias y evolución de actitudes y hábitos de consumo entre las distintas generaciones de 16 países.

It is critical for both retailers and brands to understand the macro trends that drive consumer behavior. The Global Consumer Report 2020 uncovers differences in attitudes and consumption habits between the different generations in 16 countries.

No cabe duda de que el sector digital ha irrumpido de forma disruptiva en la distribución comercial para transformarla para siempre, y son múltiples las soluciones digitales que resuelven desafíos del retail físico.

Nike NYC is designed to be a dynamic store environment, as personal and responsive as it is digital. The premium destination offers an authentic, immersive, human connection to the Nike brand.

New values and changes in customer behavior drive the industry to innovate.

150 retail executives share their views on their "phygital" transition. How digital is transforming the physical world, and how the integration of both can help them invent their future.

The global consumption macro trends report 2019 uncovers consumers’ attitudes and behavior in 14 countries.

New generations and innovative technologies are transforming the way customers and retail brands interact.

Technologies are transforming retail. This report highlights the key considerations for both emerging and established technologies, such as AR, AI, voice, 3D printing and blockchain, and provides examples of companies working to increase customer engagement.

The future of retail involves integrating new services, products and channels to provide frictionless solutions that save customers time or enable engaging experiences. At the same time, intensifying competition and pressure on the sector's already reduced margins are forcing retailers to look for alternatives to reinvent and achieve a more sustainable business.