What is the best channel strategy for your company? How to prioritize the allocation of resources? Is it better to open e-commerce, physical stores, or sell on Marketplaces?

Why go to a store if you can buy the same product online more comfortably?

“Eat better. Be happier. Live longer” is the powerful and inspiring claim of Flax&Kale.
What started as a family-run flexitarian restaurant has evolved into an omnichannel healthy food brand.

Balbisiana, online bakery of artisan cakes, is a success story from which many things can be learned.

With innovative approaches in already very mature sectors, there are companies achieving powerful business models in line with new mindsets.

In 2022, Retailers and Brands are being asked to consistently exceed customer expectations.

Get inspired by the latest in Phygital Retail and Sustainable Brands.

We talk about how food production pollutes and depletes resources, fashion over-produces, we reject any virgin plastic... but what about technological products? Are they more sustainable?

After several "trial and error" Amazon seems to have found a physical concept that works for it. And it's not its latest trendy pop-up, AmazonStyle, unveiled in New York this January.

The end does not justify the means. In business, neither. Economic results are as important as the actions to achieve them.

The Fina&Liv store in Germany sells products to women undergoing cancer treatment and has normalized shopping by offering a pleasant and sensitively positive atmosphere.

Installing screens doesn't save physical stores. Good use of the screens does. MAC Innovation Lab is an example of improving the physical shopping experience.