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Amazon Fresh debuts the

Amazon Fresh debuts the "Dash Cart"

After several "trial and error" Amazon seems to have found a physical concept that works for it. And it's not its latest trendy pop-up, AmazonStyle, unveiled in New York this January.

Everlane: radical transparency

Everlane: radical transparency

Differentiation is based on "radical transparency" as a disruption: everything revolves around the communication of this transparency: from information on the cost of the product, to where it has been manufactured and by whom.