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We talk about how food production pollutes and depletes resources, fashion over-produces, we reject any virgin plastic... but what about technological products? Are they more sustainable?
After several "trial and error" Amazon seems to have found a physical concept that works for it. And it's not its latest trendy pop-up, AmazonStyle, unveiled in New York this January.
The Fina&Liv store in Germany sells products to women undergoing cancer treatment and has normalized shopping by offering a pleasant and sensitively positive atmosphere.
Installing screens doesn't save physical stores. Good use of the screens does. MAC Innovation Lab is an example of improving the physical shopping experience.
It’s in your hands to ensure a just price for all participants in the value chain of a product. The initiative has already arrived in Spain “¿Who's the boss?"
Why do some customers find it inconvenient to shop online? Posti, the Finland postal service, has created BOX: the ideal place to have your online shopping sent to you.
Differentiation is based on "radical transparency" as a disruption: everything revolves around the communication of this transparency: from information on the cost of the product, to where it has been manufactured and by whom.
Sustainability: we talk and write a lot about it... but is it really important for the average consumer, in a global pandemia and the current economic situation?