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Challenge

ZARA, a leader in the fashion sector, visited KISS RETAIL to discuss several projects.

Continuously improving the customer experience, both in physical stores and online.
Evaluating the retail mix across ZARA's different departments: Woman, Man, and Kids.
Optimizing operations in high-traffic physical stores in international markets.

Solutions

Comprehensive audits of various customer journeys, both in-store and online, across multiple countries, to identify areas for improvement in the customer experience.
Various research projects with both current and former customers of the brand.
Audits of in-store operations, both front office and back office, to enhance the customer experience at the point of sale, the employee work experience, and the efficiency of internal procedures.

Results

KISS RETAIL has been collaborating with ZARA since 2017, researching and providing customer insights, identifying best retail practices, and advising on various strategic business areas:

  • Customer experience
  • Retail mix
  • In-store operations

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