¿Who's the boss? The consumer brand
It’s in your hands to ensure a just price for all participants in the value chain of a product. The initiative has already arrived in Spain “¿Who's the boss?"
In this section we are pleased to share news and opinions with you, both ours and those of our partners, which we find interesting.
We believe that sharing knowledge is important and another way to help others.
Consumers are now more aware than ever of their impact on the environment, the food they eat and how it is produced. More and more are looking to align themselves with brands and retailers that share their values.
How do you respond?